Size does matter

Just the other day I heard on the news reports that food costs were going to go higher, but instead of the food companies raising the prices they are shrinking the boxes.

Case in point.

About two months ago I purchased the box on the left, about two weeks ago I purchased the box on the right. Notice a difference? I paid the same price for both.

How about 20 oz of cereal vs 15 oz? I'm figuring out that's about a bowl and a half less cereal for the same price. Did they not think I'd notice?

Just another good reason to coupon as much as you can. As some of my favorite bloggers say, "Buy it when it's cheap, buy it before you need it." I don't need to be spending $5 on a piddily little box of Raisin Bran, do you?